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// Web Designer & Digital Systems | Ōtautahi, Christchurch NZ

Websites that get found

Systems that give time back

Web Design
Digital Solutions

// IM DAN

I work with a small number of businesses as a true extension of their team, building websites that get found, content that builds trust, and digital systems that don't fall apart when you're not watching.

Web Design

Customers judge your business by your website before they ever speak to you - a slow or clumsy site quietly sends them elsewhere. You shouldn't have to choose between a site that looks good and one that actually works. I build sites that load fast, work on every screen, and turn visitors into enquiries. So the people who find you become the people who hire you.
Digital Strategy

AI is moving fast and it's easy to feel left behind while everyone else seems to be racing ahead. You shouldn't have to become an expert just to use it well. I help you and your team get confident with the everyday tools, or build something custom around how you work. So AI becomes something that saves you time, not one more thing to figure out.
AI Solutions

AI is moving fast and most businesses know they should be using it, just not how or where to start. Whether that's getting your team confident with tools like Claude and ChatGPT or building something custom, I help you adopt it in a way that fits how you actually work.
CRM & Workflow

Leads slip through, quotes go cold, follow-up lives in someone's head, and the business stalls the moment the wrong person is away. From your first CRM setup to workflows that keep you front of mind with customers - strong CRM's improve close rates and reduce admin load.

// HOW IT WORKS

Simple process. No surprises.

01. Understand your business

Before anything gets built, I get to know how you win work - your customers, your market, and what's actually holding your digital presence back.

02. Build the right foundation

Website, content and digital setup aligned to how your customers actually search and make decisions — not what looks good in a presentation.

03. Launch and keep it sharp

You get a site that performs from day one — and the support to keep it that way as your business grows and your needs change.

Book a Strategy Session

// THE PROBLEM

Most NZ small businesses are invisible to the customers looking for them, and overloaded with work that hasn't been systematised. Those two problems are exactly what I fix. Websites that get found, AI systems that give you time back.

Relatable? Let's chat
// WHY DANIELJAMES

Not an agency.

Not a freelancer.

About me
Dan - business owner

Dan Smith

One partner across the whole digital picture.

Most businesses get passed between account managers while the work is handed off to someone they've never met. That's not how I work.​

I work with a deliberately small number of businesses, so you get senior involvement from the first conversation through to launch and beyond.

What you get working directly with me:

Direct access
The person you brief is the person doing the work.
Commercial thinking
Every decision starts with how your business wins customers and saves time.
The right technology
No preferred platform or unnecessary software. Just what fits the job.
Long-term support
I stay involved after launch, so your website and systems keep improving.

Lets work together
// TESTIMONIALS

what truly set him apart was his ability to explain everything in a clear and understandable manner

— Tom

Dan's expertise and guidance were invaluable in helping us audit our site and system.

— Mark

Dan is a valuable asset to anyone looking to enhance their online presence and brand.

— Rachel
// CLIENTS

Who I've worked with.