// DIGITAL SOLUTIONS
Strategy before spend not after it.
Know Who You're Actually Talking To
Most businesses market to everyone and reach no one. I run workshops to define your ideal customer, what triggers their decision, and who they trust before they buy, so everything after this points in one direction.
Understand How They Decide
Your customers research long before they contact you, on Google, on socials, asking people they trust. I map how that actually happens in your market, so you show up where the decision really gets made.
See Where You Stand Today
Before changing anything, I audit what you already have, your site, your presence, your competitors, so the plan is built on what's true, not what you assume.
Leave With a Roadmap, Not a Guess
You finish with a documented strategy: who you're targeting, how to reach them, and a prioritised plan of what to do and in what order. Clear enough to act on, whether I build it or you take it from there.
AI that actually fits how you work.
Start Where You Are
Most businesses know AI matters but not where to begin. Whether you're learning the basics of tools like Claude and ChatGPT or scoping something custom, I meet you at your level and build from there.
Training That Sticks
Workshops built around your actual work, not generic prompt lists. Your team leaves knowing how to use these tools on the jobs they do every day, not just in theory.
Custom Apps and Assistants
When off-the-shelf tools won't cut it, I build custom apps and assistants trained on your business, so they're useful from day one instead of another thing to figure out.
A Plan for Adopting It Properly
Bringing AI into a business is a change, not a switch you flip. From a single workshop to business-wide rollout, I help you plan what to adopt, in what order, and how to get your team actually using it.
Systems that run by themselves
not on your memory.
Stop Losing Leads to the Gaps
Every lead that goes cold without follow-up is revenue gone. I set up your CRM properly, from a first-time Salesforce or HubSpot build to a pipeline that fits how you actually sell, so nothing slips through.
Follow-Up That Happens Without You
The email you keep meaning to send. The onboarding steps explained every time. I build automated email chains in tools like Klaviyo, set up once and running in the background, so the right message goes out whether you remember or not.
Tools That Talk to Each Other
Your CRM, your email, your forms, your site. When they're connected properly, a lead flows from first click to follow-up without anyone copying data between tabs. I handle the integrations so the whole thing works as one system.
Built Right the First Time
Most setups are improvised, then patched when they break. I build yours connected and tested before handover, so you're not undoing someone's shortcuts six months later.
// CONTACT
Let's have a chat!
that work.
// FAQS
Some frequently asked questions.
A marketing plan outlines how you will execute your advertising (tactics, channels, budgets), while a digital strategy defines why and who you are targeting based on deep market research. It’s the roadmap that ensures your marketing budget isn’t wasted on the wrong audience.
Finding your ideal customer goes beyond basic demographics like age or location. It requires analyzing your highest-value existing clients, mapping their specific pain points, understanding their decision-making triggers, and figuring out who they trust before making a purchase.
High traffic with low conversions usually points to a disconnect between user intent and your messaging, or a lack of understanding of how your audience decides to buy. An audit of your current digital presence can pinpoint whether the issue is unqualified traffic, confusing user journeys, or weak value propositions.
A comprehensive roadmap should include a deep dive into competitor research, a clearly defined target audience profile, a breakdown of customer touchpoints, and a prioritised, step-by-step action plan. This ensures you can execute your growth plan predictably rather than guessing your next move.
The cost of a digital strategy audit varies based on the complexity of your business and competitors, but it should always be viewed as an investment to prevent wasted ad spend. (Pro-tip: You can use this space to mention if you offer a free initial quotation or workshop discovery session to get them started!)